Women Are Buying More Porn

Personally, I like my pizza deliveryman to do one thing: bring me my dinner. But mention this guy to a group of women, and, while most of us will think of cheesy pies with tomato sauce, a good number of us will conjure up that hilariously bad porn cliché, the randy fellow who’s always ready to accept sex in exchange for a medium sausage and mushroom.

Some pornographers are marketing to women.

Notwithstanding how lame the cliché is, or how simply bad most porn is (and after ten years as a professional reviewer of the stuff, I can report that much of it is very bad), the fact is, millions of women use and enjoy “explicit sexual imagery.”

What’s perhaps more surprising, given the latest scientific research, is that more of us don’t.

In the first three months of 2007, according to Nielsen/NetRatings, approximately one in three visitors to adult entertainment Web sites was female; during the same period, nearly 13 million American women were checking out porn online at least once each month.

Theresa Flynt, vice president of marketing for Hustler video, says that women account for 56 percent of business at her company’s video stores. “And the female audience is increasing,” she adds. “Women are buying more porn.” (They’re creating more of it, too: Female director Candida Royalle’s hard-core erotic videos, made expressly for women viewers, sell at the rate of approximately 10,000 copies a month.)